Internet
Marketing and Online Business
Resources
The online
business resources listed below are those I highly recommend for
your use as you develop your business. Any product or service that I
recommend, I use or have used personally, have tested, or have a
credible source that I personally know and trust that uses it. The
list may change from time to time as I discover knew and better
resources to pass along to you.
AWeber
Communications provides the most comprehensive way for you to
establish, maintain and build you communications with your site
visitors and customers. Their services include autoresponder (email)
and newsletter features, follow-up campaigns, subscriber management,
unlimited newsletter messaging, reports and statistics, ad tracking,
awesome customer support, and training videos. I have found that AWeber Communications personnel has extensive,
expert knowledge, and provides the service that will help you build
your business quickly, professionally and
profitably!
Hostgator.com - A great
resource for website builders. Offers one-stop-shopping for novices as
well as advanced Internet entrepreneurs including domain name
registration, website hosting and templates, free sitebuilder, and
24hr technical and customer support.
Keywords (a significant
word or phrase used by a searcher that is believed to be relevant to
information searched for in a search engine or directory; a
significant word or phrase used by a webmaster to describe the
contents of a website; a significant word or phrase utilized by a
search engine or directory to find related websites in a search) are
vitally important in internet marketing. Selecting the right
keywords for your website is crutial to how well your site ranks in
the search engines and directories, and more importantly, how easy
it is for your target audience to find you. We recommend the
following keyword tools to help you to research and utilize keywords
in building your online business.
Wordtracker.com is the best keyword services site we have
found, bar none. A simple, clean website,
Wordtracker.com offers no-nonsense,
straightforward information and tools to assist you in finding
and using keywords to promote your internet business site and drive
the traffic you need to be profitable and successful. It helps
website owners and search engine marketers identify keywords and
phrases that are relevant to their or their client's business and
most likely to be used as queries by search engine visitors.
Wordtracker.com is
a site used by Internet professionals, but is greatly suited for
novices as well.
If you're looking for a keyword software program, our pick is Keyword Elite. This system allows you to generate
huge keyword lists, evaluate your competition and their keyword use,
analyze competitive websites and create targeted keyword pages. A
great tool for search engine optimization of your website to help
you to better position your business for online traffic
success.
Once you've set up a website, you have to get traffic to it.
No traffic, no prospects, no customers, no revenue. There are many
ways to go about getting traffic to your site. One of the most
effective though is from links with other similar or related
websites. These are sites that are either within your same industry
or that are somehow related to the information, products or services
on your site. We've found that
article
marketing is an extremely effective, responsible and reliable strategy
for generating website traffic. Both novice and expert webmasters
can successfully utilize
article
marketing
to attract the customers they need.
Google has a system that makes it possible,
for the first time in the history of the world, to deposit five
bucks, write a couple of ads, and instantly get access to over 100
million people - in less than 10 minutes.
It's called Google
AdWords and it's hot. In fact it may be the first and best
thing to do to get traffic to your site. But it's not always as
easy as we just made it sound - AdWords has some nuances, and most
people have a rough time at first.
Well our colleague Perry Marshall has
written a very helpful e-course called "5 Days To Success with
Google AdWords" and there's no
charge for it. You can find out about it here:
For those of
you who are a bit more advanced with your business, you know
all too well that most sales people spend all day dialing for
dollars, chasing prospects who are mentally if not physically
backing away from them, and they waste most of their time chasing
deals instead of closing them.
At the same time, most companies spend all
kinds of money on advertising and don't get nearly enough bang for
their buck. Perry Marshall's "Guerilla Marketing for Hi-Tech
Sales People" is an information-packed audio CD that discusses 21
principles that you can use to eliminate cold prospecting and wasted
advertising dollars in today's fiercely competitive B2B
marketplace. You can get your copyhere.
Do you have a product-based internet business
or website? Then you know
the challenge of finding quality product and reliable suppliers. We
recommend SaleHoo.com.
SaleHoo.com
is a wholesale supplier directory specializing in finding and
reviewing wholesale suppliers, manufacturers, dropshippers and
liquidators. SaleHoo offers an up-to-date wholesalers
directory to supply you with namebrand saleable inventory,
with listings that include dropshippers who can save you the time
and trouble involved with keeping your own inventory. And SaleHoo.com offers legitimate wholesale and supplier
sources, updated information, and free lifetime membership with
information updates.
Other reasons
that we recommend Salehoo.com is that they provide plenty of help
and information, especially useful to those who are just starting a
business. They offer a free course on eBay selling and importing to
new clients. They provide more detailed tips and information in
their on-site blog, and they have a "members only" forum where
people can ask questions, get information and newer members can
connect with other, more experienced sellers to find out what works,
what doesn't, and what pitfalls to avoid. Salehoo.com is first class, and offers a very helpful
customer service staff. They're a great resource for online
retailers.
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